Anything with a retina-burning hue has no business referring to itself as water. This product has between 100 and 125 calories and a whopping 32.5 grams of sugar. Compare to a can of Coke, which packs 140 calories and 39 grams of sugar. Not a lot of difference. And yet we guzzle this thinking that it is a 'health' drink, that the vitamins in it somehow counteract the 125 empty calories of refined sugar.
As Americans, we live in a society of almost infinite choice. Food marketers have made it their business to overwhelm us with flashy branding and labels massaged so a cookie with chocolate chips can be called a cookie with chocolate chunks constitute something 'new'. Vitamin Water is one of the worst offenders, offering up needless vitamin supplements (those nutrients have no proven health benefit when stripped from a whole food) under the guise that this product is actually 'enhanced' water.
Drinking this product, as opposed to actual water, or supplementing your diet with this water, is one reason why Americans are fat.
